![]() ![]() The idea behind Hello Alfred is that Alfred, as a brand focused on trust in the home, can be the portal for all of your on-demand needs. For folks outside of Boston and New York, it will function as a single way to handle maintenance of the home. Text Hello Alfred to get groceries at the last minute, or have laundry picked up before a big trip. ![]() “The company thinks of it as a remote for your home. If you live somewhere else, don’t despair - an a la carte version called Hello Alfred is on its way nationwide. Who can hire Alfred? You can, whoever you are, as long as you live in New York or Boston and are able and willing to pay $99 per month for a once-a-week visit. In our time, as more and more working women expect the same perks as their male colleagues, the dividing line has changed. In those days, gender was the dividing line between those who saw leisure time as their “right and reward for working hard” and felt entitled to “come home happy,” and those whose job it was to make those wishes come true. “Man labors from sun to sun,” the saying went, “but women’s work is never done.” Tireless domestic P.A.? Resourceful problem solver? Cheerful all-purpose paragon? That’s a wife. It’s a role TV fans recognizes less from Alfred than from Donna Reed, June Cleaver, and the other female stars of the 1950s. Even now I can vividly recall, as a busy young professional 40 years ago, telling my colleagues: “I need a wife!”Īnyone who’s watched Downton Abbey (which may not include professionals too busy to buy their own groceries) knows that the role on the human stage described by Marcela and Jess isn’t “butler.” Butlers don’t wash your socks, feed your cat, and refill your fridge. ![]() By this point in the presentation, bells were ringing for me. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |